Q4 2020 Performance of Top Drawing & Coloring Apps on iOS in Australia

As the year 2020 came to a close, the drawing and coloring app category on iOS saw varied performances among its top contenders in Australia. Sensor Tower provided key insights into how these applications fared in terms of user engagement and popularity.

Phone Case DIY from Crazy Labs showed an upward trend in both downloads and weekly active users. In the last quarter, downloads jumped from 15K to 39K before settling at 36K, while weekly active users surged from around 13K to 62K, indicating a strong end-of-year engagement.

For Happy Color® Art Coloring Book by X-Flow, the app experienced a significant spike in revenue during the holiday weeks, jumping from $299 to over $700. Downloads followed a similar upward trend, with an increase from 5K to over 7K, while active users peaked at 55K before a slight decline to 54K.

Color by Number：Coloring Games by Wildlife Inc also ended the year on a positive note, with a notable rise in downloads from 2K to 7K and active users from 14K to 27K. Revenue remained steady, closing the quarter at around $3.8K.

Easybrain's Pixel Art － Color by Number saw a consistent revenue stream throughout the quarter, with a slight uptick to $4.5K before ending at $4K. Downloads and active users presented a rebound in the festive period, increasing to 4K and 42K, respectively.

Lastly, Paint Puzzle! from Popcore GmbH, despite not generating revenue in the final weeks of 2020, maintained a steady base of active users and downloads. The app's downloads hovered around the 600 mark, and active users stayed above 600 in the last week of December.

For more detailed insights and data on app performance, visit Sensor Tower. The platform offers comprehensive analytics that can help publishers and developers understand market trends and user behavior.